About Affinity Partners

Affinity Partners is an American private equity and investment firm founded in 2021 by Jared Kushner, former senior advisor to President Donald Trump and Trump's son-in-law. Headquartered in Miami, Florida, the firm focuses on investing in growth-stage companies, primarily American and Israeli firms, with a keen interest in sectors such as technology, consumer products, media, and telecommunications[1][2][4]. A distinctive aspect of Affinity Partners is its substantial funding from the Saudi Arabian government, particularly from the Public Investment Fund (PIF), which committed about $2 billion out of over $3 billion in total funding by the end of 2021. This investment was notable because some officials within the PIF initially opposed funding the firm, but Saudi ruler Mohammed bin Salman overruled these objections, underscoring the strategic importance attributed to the firm[1]. Affinity Partners aims to support companies expanding in regions such as India, Africa, the Middle East, and other parts of Asia, highlighting its role in fostering cross-border growth and investment. The firm engages in a range of investment activities, including buyouts and venture capital investments across seed, early, and later stages, with a portfolio emphasis on innovative and growth-oriented enterprises[2][4]. Despite its ambitious funding and investment strategy, by 2024 Affinity Partners had not returned profits to its investors, reflecting the long-term nature of private equity and venture capital investing as well as potential challenges in its portfolio performance[1]. With a relatively small team of approximately 20 employees, the firm combines the influence and network of its founder with significant sovereign wealth backing to position itself as a bridge between American, Israeli, and Middle Eastern markets. Its creation and funding have attracted considerable attention due to Kushner’s political background and the geopolitical implications of Saudi investment in U.S. and Israeli businesses[1][2].

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